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| Contemporary Strategy Analysis: Concepts, Techniques, Applications | 
 enlarge | Author: Robert M. Grant
Publisher: Wiley-Blackwell
Category: Book
List Price: $77.95
Buy New: $34.01
You Save: $43.94 (56%)
Buy New/Used from $34.01
Avg. Customer Rating:  (17 reviews)
Sales Rank: 18949
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 6
Number Of Items: 1
Pages: 496
Shipping Weight (lbs): 2.1
Dimensions (in): 9.6 x 7.2 x 0.3
ISBN: 1405163097
Dewey Decimal Number: 658.4012
EAN: 9781405163095
ASIN: 1405163097
Publication Date: June 15, 2007
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice.
- Now includes thorough coverage of internet-based strategies, fresh examples of resource-based competitive advantage, additional case illustrations in every chapter, and new self-study questions
- Features a new two-colour design throughout with high-spec artwork
- Introduces students to the core concepts and principles of strategy, and offers them the tools they need to formulate and implement these
- Combines Grant?s renowned rigorous approach to business strategy analysis with lively examples of current practice
- Supported by a range of online resources, including a guide for instructors and downloadable PowerPoint slides for students, available at www.blackwellpublishing.com/grant
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| Customer Reviews: Read 12 more reviews...
 A Keeper September 30, 2008
I am using this book for my capstone MBA Strategy class. It provides a great breakdown of Porter's 5 Forces analysis, competitive advantage and business strategy. It's a great book that I'll hold on to for future reference (I don't keep all of my books).
Best book to learn global strategies August 31, 2008
Very useful textbook used in many MBA courses. If you're starting to learn strategies first time, this book is the most useful. It contains many basic informations and global cases also.
 Informal Tone and Rather Strangely Written December 3, 2007
1 out of 4 found this review helpful
If you were to write a book on business strategy, what examples would you use on page 1 to illustrate successful strategy? If you are Robert M. Grant, you would sing the praises of Madonna, the communist north Vietnamese army, and Lance Armstrong. Likewise, how would you explain diversification? If you are Robert M. Grant, you would say "Diversification is like sex: its attractions are obvious, often irresistible. Yet, the experience is often disappointing." (Page 409) These are but two examples of the author's odd writing style. However, if these examples of business strategy appeal to you, this is your book.
 Great business dictionary February 22, 2005
7 out of 9 found this review helpful
Well to be honest I always had a hard time getting through the piles of books during business school. But this "brick" opened my eyes and I actually ended up reading it out of pure pleasure. If you are remotely interested in business you should get this. It sums up many of the conclusions made by the great economists. Get one - and save yourself the cost of 10 others.
Great Business Tool January 13, 2003
10 out of 14 found this review helpful
I got this book as part of my MBA studies in the UK. The whole course on Strategy leverages this book as a reader throughout and it is truly a wonderful collection tools, techniques and models for the student and business manager alike.A must have for people involved in defining and setting strategy
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