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| | Location: Home » Secretarial Services » General AAS » The Anatomy of Persuasion: How to Persuade Others To Act on Your Ideas, Accept Your Proposals, Buy Your Products or Services, Hire You, Promote You, and | December 5, 2008 |
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| The Anatomy of Persuasion: How to Persuade Others To Act on Your Ideas, Accept Your Proposals, Buy Your Products or Services, Hire You, Promote You, and | 
 enlarge | Author: Norbert Aubuchon
Publisher: AMACOM
Category: Book
List Price: $17.95
Buy New: $1.68
You Save: $16.27 (91%)
Buy New/Used/Collectible from $1.68
Avg. Customer Rating:  (12 reviews)
Sales Rank: 283546
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Number Of Items: 1
Pages: 208
Shipping Weight (lbs): 0.6
Dimensions (in): 8.7 x 1.9 x 0.6
ISBN: 0814479529
Dewey Decimal Number: 658.4052
EAN: 9780814479520
ASIN: 0814479529
Publication Date: April 14, 1997
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
Some people seem to be able to talk anybody into anything! Do they simply possess a natural talent that the rest of us can never hope to imitate? This refreshing books says "No!" and provides readers with a unique, proven, step-by-step analytical thinking process that anyone can use to analyze, organize, and present information in a persuasive way. The Anatomy of Persuasion literally dissects each step in the persuasion process. Readers will turn their great ideas into tangible realities as they learn how to: ** apply the two major principles of communication
** perceive the needs of others
** present the features and benefits of their idea
** understand the subconscious decisions people often make
** create a logical, error-free proposal (oral or written) that will
win the day.
Amazon.com Review
In business and out, the ability to convince others to adopt a specific point of view is almost always a precursor to success. Norbert Aubuchon, a former DuPont executive who now teaches motivational techniques in seminars and workshops, outlines his basic methodology in The Anatomy of Persuasion. Through case studies, practice assignments, and a look at some common roadblocks, he shows how to deal with both routine situations and the inevitable surprises that regularly arise in the workplace.
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| Customer Reviews: Read 7 more reviews...
Business Communications June 25, 2007
It is certain that this book has enough gusto to put your thoughts and fingers to work.
To the novice or expert you will discover that this book fosters logical thinking.
 Outstanding book October 18, 2005
2 out of 2 found this review helpful
the book is great. It gives step by step instructions to better presentation. Material can be used in every day life very effectively. I recommend every one to read this.
A must listen August 30, 2001
6 out of 9 found this review helpful
Persuassion was an art that has been put to more productive usage.
The author will define and train us gain that skill - he has invoked that inert,once dormant art - you will no longer be the same - no more anger, but with the will to PERSUADE
 The title of this book is misleading IMHO. July 24, 2001
9 out of 23 found this review helpful
"Anatomy" suggests an anotomical analysis of something. This book talks about "process", not essence. If you are an analytical thinker, you will hate this book. If you are somebody who can be easily programmed, then you will love it. The first 20 pages reads like a conversation with a typical salesman. -blah blah good! -blah blah blah good! I was expecting a clear evaluation of the linguistic nuances of social persuation, and/or guidance for evaluating the "mark" (sort of speak), to help me assess the effectiveness of a pitch. That is NOT what this book is. They talk about "thinking process". Well. It may be a process. The other part...?
Excellent for technically trainged people among others. September 29, 1999
17 out of 20 found this review helpful
I am an engineer, and I have to sell my services. Getting buy-in for my engineering projects was not one of my strong suits until I read Aubuchon's book. I learned an analytical-thinking approach to my proposals. Much to my surprise the techniques presented actually work for me. My scientific background didn't help me much when it came to getting business, but this book did. I recommend it anyone who wants to add commercial success to his or her lives.
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